Mortgage CRM for Loan Officers, Brokerages and Lending Teams

Why Conduyt

Why mortgage teams choose Conduyt

Four reasons teams like yours make the switch.

Use cases

Common use cases for a mortgage CRM

How teams like yours actually use Conduyt day-to-day.

• Rate-shop lead capture → instant SMS acknowledgment → 5-minute auto-dial to loan officer → 24-hour follow-up sequence if unanswered
• Milestone updates: loan status changes to "Clear to Close" → automated SMS to borrower → automated email notification to the referring realtor
• Referral partner portal: track every realtor referral source, calculate closed-loan volume per partner, trigger monthly thank-you and market-update emails
• Post-closing nurture: 30 days after closing → automated request for Zillow/Google review → 6-month check-in → 12-month refinance opportunity assessment
• AI-assisted condition review: connect Claude or ChatGPT via MCP, agent reads underwriter conditions, drafts conditional commitment summaries for borrowers

LOS integration

Mortgage CRM and LOS integration: Encompass, Calyx and others

A mortgage CRM and a loan origination system do different jobs. The LOS is the system of record for the loan file: the application, disclosures, conditions, and the milestones underwriting and closing move through. The mortgage CRM is the system of record for the relationship: the borrower before they apply, the realtor who sent them, and the past client who will refinance in three years. Most of the follow-up a loan officer forgets lives in the gap between those two systems, so the connection between them matters more than any single feature.

Conduyt connects to Encompass, Calyx Point, LendingPad, and other LOS platforms through the API and webhooks. It does not ship a certified native connector for any LOS today, so the sync is built the way modern stacks are wired: a loan event from your LOS reaches the Conduyt API, either through middleware such as Zapier or n8n or through a short script your developer writes, and Conduyt moves the deal stage, writes the milestone to the contact record, and starts the right automation. In the other direction, Conduyt webhooks fire when a lead converts or a deal changes stage, so a new application does not have to be retyped.

What to sync is a short list:

• Loan number, loan purpose (purchase or refi), and loan amount
• Current milestone and the date it changed
• Rate-lock date and lock expiration date
• Estimated closing date
• The referring partner, so every closed loan is attributed

That is enough to run every automation on this page. Keep the full loan file in the LOS, where your compliance and quality control teams expect it.

With 600+ API endpoints and three MIT-licensed SDKs, the build is usually a few days of developer time rather than a services engagement. If your team has an in-house developer or a vendor that already works with your LOS, point them to the CRM for developers page. Many teams also connect an AI assistant through MCP (390+ MCP tools), so a processor can ask which loans have locks expiring this week and get an answer from the synced data.

Rate locks and milestones

Rate-lock and milestone follow-up automation

Rate locks expire, and an expired lock on a purchase file costs the borrower money and costs the loan officer a referral. A mortgage CRM should watch lock expiration dates as closely as it watches new leads. In Conduyt, the lock expiration date is a custom date field on the deal, and automations create tasks and send reminders relative to it. A typical setup looks like this:

• Lock confirmed: the borrower gets a text and an email confirming the locked rate and the lock expiration date, and the processor gets a task to confirm the closing timeline.
• Ten days before lock expiration: the loan officer and the processor get a task if the file is not yet clear to close, so the extension decision happens early.
• Three days before lock expiration: an escalation task goes to the branch manager for any file still short of clear to close.
• Each milestone change (application, processing, submitted to underwriting, conditional approval, clear to close, funded) triggers a short borrower update and, when a partner referred the deal, a matching note to the realtor.
• Funded: the deal moves to the past client pipeline and the post-closing nurture starts on its own.

Milestone automation also cuts inbound status calls. Borrowers and agents who hear from you at every stage call the office less to ask where the file stands, which gives processors back hours they currently spend on the phone. Texts run on your own Twilio or Project Blue line, so replies come back to a number your branch controls and land on the contact record where the whole team can see them.

Borrower documents

Borrower document reminders that stop the chasing

Missing documents are the most common reason a file stalls between application and conditional approval. Pay stubs, W-2s, bank statements, a letter of explanation, the homeowners insurance binder: each one is a reminder somebody has to remember to send, and each follow-up call pulls a processor away from files that are ready to move.

In Conduyt, outstanding items can be tracked as tasks or as custom fields on the deal. An automation sends the borrower a reminder by text and email on a schedule you set, for example the day after the request, again three days later, and then a call task for the loan officer if the item is still outstanding. When the processor marks the item received, the reminders stop. Every message is logged on the contact record, so anyone on the team can see what was requested and when.

Keep the documents themselves in the LOS or your secure upload portal. Do not ask borrowers to text documents or account numbers. The reminder says what is missing and links to the secure place to upload it.

Texting borrowers means following consent and carrier rules. Read the SMS compliance guide and what is 10DLC before you start a reminder campaign, so your messages register and deliver.

Referral partners

Realtor and referral partner nurture

Purchase business comes from referral partners: realtors, builders, financial planners, CPAs, and attorneys. A mortgage CRM that only tracks borrowers misses half of the relationship. In Conduyt, partners are their own contact records linked to every deal they send, so you can see closed volume per partner and spot the partners who have gone quiet.

• Partner onboarding: a new realtor relationship starts a short sequence with your contact details, your typical turn times, and how you will keep them updated on shared clients.
• Shared client updates: when a referred loan reaches conditional approval or clear to close, the realtor gets a note automatically, which is the update agents value most.
• Monthly touch: a market update or rate summary email to every active partner, written once by your marketing coordinator.
• Quiet partner alert: if a partner has not sent a deal in 90 days, the loan officer gets a task to call.

Because pricing is flat, your marketing coordinator, assistants, and processors get full access without raising the bill, which is usually what stops partner nurture on per-seat platforms. See Conduyt pricing for what each plan includes. Your team can coordinate partner follow-up in team chat inside the same workspace, next to the deal it is about.

Buying checklist

What to look for in a mortgage CRM

Before comparing vendors, decide what the CRM has to do for your branch. Six questions sort most options quickly:

• Pricing model: per seat or flat. Count processors, assistants, and marketing staff, not only producing loan officers.
• LOS connection: a certified connector, a sync through the API and webhooks, or nothing. Ask who builds it and who maintains it.
• Speed to lead: can a new internet lead get a text and a call task within seconds, at any hour?
• Milestone and rate-lock automation: can automations run on dates such as lock expiration and estimated closing?
• Partner tracking: are realtors and other referral sources first-class records with their own reporting?
• Contract terms: annual minimums, setup fees, and what it takes to leave with your data.

If you are a solo loan officer who mostly wants ready-made mortgage marketing content, a mortgage-specific tool with a large content library can be the right fit. If you run a branch with several producers, processors, and assistants, the pricing model and the API usually matter more than the content library.

Recommended plan

Which plan fits your branch?

Our recommendation based on how mortgage teams typically use Conduyt.

Compare

Mortgage CRM comparison: pricing and fit

Published pricing for six CRMs mortgage teams commonly compare, checked on each vendor's own site on November 11, 2026. Where a vendor does not publish a price, the table says quote-based.

Sources (checked November 11, 2026): BNTouch, https://bntouch.com/pricing-and-features/ ; Surefire, https://mortgagetech.ice.com/products/surefire ; Jungo, https://ijungo.com/pricing/ ; Shape, https://setshape.com/pricing ; Velocify, https://mortgagetech.ice.com/products/velocify ; Pipedrive, https://www.pipedrive.com/en/pricing . Vendor prices change, so confirm with each vendor before you buy.

The math

How Conduyt compares to other mortgage CRM software

Real numbers, real savings.

Want the numbers for your own branch? Run them in the CRM ROI calculator, or read how flat-rate pricing works on the pricing page. Weighing Conduyt against a marketing-first platform? See HubSpot alternatives.

Comparing vendors side by side? Read the best CRM for loan officers guide.

Your team uses AI? See how AI agents drive Conduyt →