Sales Engagement Platform

A sales engagement platform runs the outreach that turns a list of leads into conversations: sequences of emails and texts, call blocks, follow-up tasks, and the tracking that tells a rep who to contact next. Most teams buy one as a separate tool on top of their CRM. Conduyt builds sales engagement into the CRM itself, so sequences, calls, texts and tasks all run from the same contact record.

What a sales engagement platform does

The job is to make consistent, multi-step outreach easy. A rep enrolls a lead, and the platform lines up the next touch: an email today, a call in two days, a text after that, a final check-in next week. When the lead replies, the outreach stops so nobody gets a canned follow-up after they already answered. Managers see which steps and messages actually produce replies and meetings.

What Conduyt includes

• Email and SMS sequences. Automated sequences that stop on their own when the contact replies, books a meeting, opts out, bounces, or the deal closes. Advanced sequences are part of Professional.
• Playbooks. Step-by-step cadences of calls, emails, texts and tasks, each with a delay and the talking points a rep needs. Each step arrives as a task for the rep, one at a time and in order.
• A built-in power dialer. Work call steps without switching tools. The power dialer is part of Professional, and click-to-call is on every plan.
• Two-way texting. Texts go out from the contact and replies come back to a shared inbox. See CRM with text messaging.
• Email and text campaigns. Broadcasts from one composer, with advanced drip campaigns on Professional.
• Automations. Up to 20 active automations on Starter, unlimited on Professional.
• Booking pages. Let leads pick a meeting time without back-and-forth, on every plan.
• Team analytics and leaderboards. See who is reaching people and what is working, on Professional.
• API and MCP server. The API can enroll contacts in sequences, and the MCP server gives AI agents access to the same CRM your team works in. API access is on every plan.

A simple cadence to start with

Most teams do better with a short, steady cadence than a long one. A common starting point for new inbound leads:

1. Day 1: call within minutes, and send a short text if there is no answer.
2. Day 1: a personal email that says why you are reaching out and offers a time to talk.
3. Day 3: a second call, with a voicemail if it goes unanswered.
4. Day 5: a short follow-up text or email that adds something useful, not just “checking in.”
5. Day 8: a last email that closes the loop and leaves the door open.

Keep each message short, stop the moment the lead answers, and review which steps get replies after the first few weeks. In Conduyt, a cadence like this is a playbook or a sequence, and replies and meetings end it automatically.

Built in vs a separate sales engagement tool

Dedicated platforms such as Outreach and Salesloft are powerful, and they are sold per seat on top of the CRM you already pay for. Every engagement tool also has to sync with the CRM, which is where activity goes missing, duplicate records appear and reps end up working from two screens.

Running engagement inside the CRM removes the sync. The sequence, the call, the text and the reply all live on one record, and the pipeline updates from the same activity. Conduyt is $299 or $499 a month flat with unlimited users, so adding SDRs does not add engagement seats. Calls and texts are billed per minute and per message. See the pricing page for what each plan includes.

A dedicated platform can still be the right call for a large enterprise SDR team that needs deep A/B testing across hundreds of reps and already runs a heavyweight CRM. For small and mid-sized sales teams, one system is usually faster to run and cheaper to own.

Frequently asked questions

Do sequences stop when a lead replies?

Yes. A sequence ends on its own when the contact replies, books a meeting, opts out, bounces, or the deal closes.

Can a cadence mix calls, emails and texts?

Yes. Playbooks combine call, email, text and task steps with delays between them, and each due step becomes a task for the rep.

Is the power dialer included?

The power dialer is part of Professional at $499 a month. Starter at $299 a month includes click-to-call.

Is there a per-seat fee for sales engagement?

No. Both plans are flat with unlimited users. Calls and texts are billed per minute and per message.

Can AI agents run outreach?

The API can enroll contacts in sequences, and Conduyt’s MCP server lets AI agents work in the same CRM your team uses, so agents and reps see the same records.

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